On every plan, the guest uses a card in Telegram or WhatsApp. The difference is who records operations, how the venue brings guests back, and what the owner sees in the report.
For a small venue where staff are happy to record points and redemptions through the bot.
POS integration isn't included. Billing starts from day one.
Setup and the first 7 days after launch — free
For venues that want to work with guests after the visit and see repeat revenue without manual work.
The seven free days start after the full launch. Then you decide whether to continue at €149 a month.
Everything Complete can do, under your brand's name and styling.
The price depends on the number of venues, styling and the integrations required.
The path from QR code to repeat order — in four steps. How much of it is automated depends on the plan.
The card opens in Telegram or WhatsApp. No separate app needed.
In Start, staff record the operation through the bot. In Complete, visit, order and points data arrives from the POS automatically.
The card shows the reward and progress toward it. In Complete, Malva also collects feedback, splits guests by activity and sends messages on ready-made scenarios.
In Start, the guest base and completed operations are visible. Complete additionally shows which message led to a repeat order, and how much revenue it brought.
| Feature | Start | Complete | White Label |
|---|---|---|---|
| Guest card in Telegram or WhatsApp | Yes | Yes | Yes |
| Sign-up by QR code | Yes | Yes | Yes |
| Rewards for visits and purchases | Yes | Yes | Yes |
| Referral program | Yes | Yes | Yes |
| Guest base and owner's dashboard | Yes | Yes | Yes |
| Setup and team training | Yes | Yes | Per project plan |
| Feature | Start | Complete | White Label |
|---|---|---|---|
| Operations through the staff bot | Yes | If needed | If needed |
| POS system integration | — | Yes | Yes |
| Automatic recording of visits and orders | — | Yes | Yes |
| Automatic points | — | Yes | Yes |
| Feature | Start | Complete | White Label |
|---|---|---|---|
| Feedback request after the visit | — | Yes | Yes |
| Alert to the responsible staff member | — | Yes | Yes |
| Hand-off to Google Maps | — | Yes | Yes |
| Guest segmentation by activity | — | Yes | Yes |
| Five automatic scenarios | — | Yes | Yes |
| Messages in Telegram and WhatsApp | — | Yes | Yes |
| Messages linked to orders | — | Yes | Yes |
| Analytics on repeat visits and revenue | — | Yes | Yes |
| Feature | Start | Complete | White Label |
|---|---|---|---|
| Dedicated account manager | — | Yes | Yes |
| Styled under your brand | — | — | Yes |
| Multiple venues | — | — | Per project plan |
| Free setup and 7 days after launch | — | Yes | Per project plan |
The free period starts once Malva is set up, tested and available to guests. Implementation time doesn't count against these seven days.
We confirm the POS model, check compatibility and agree on the connection. If a separate integration is needed, we discuss the timeline in advance.
We create the guest card and QR codes, define the reward rules, connect the POS, feedback and automatic scenarios. Then we check the data feed and train your staff.
Guests use the card, and the POS sends data on visits, orders and points. This is when the free period starts.
The report will show sign-ups, visits, orders and the repeat revenue recorded. How much data you'll see depends on guest traffic over those seven days.
White Label suits chains, franchises and restaurant groups. The guest sees your brand's name, logo and colors, while Complete's features run underneath.
From €499 a month. The exact price depends on the number of venues and the scope of the project, and is fixed before work begins.
In Start, staff record points and redemptions through the bot. Complete pulls operations from the POS automatically and adds feedback collection, segmentation, messaging and repeat-revenue analytics.
No. We first check your POS system and work out the way to connect it. If there's no ready-made integration, we discuss feasibility and timeline in advance.
After the full launch. By then the guest card, QR codes and the data feed from the POS are already set up and tested.
You look at the first data and decide whether to continue. If you continue, Complete costs €149 a month. If not, the setup and the seven days that passed cost nothing.
No. The application only needs the venue name, POS system and a contact for follow-up.
No. The guest card opens in Telegram or WhatsApp.
The price depends on the number of venues, branding, integrations and support. The scope and cost are agreed before work begins.
No. Table ordering is connected separately.
We'll check your POS, connect Malva and set up the program. After launch you get seven free days, then decide whether to continue at €149 a month.
